Musa starred as one of the leads in SHEATH Underwear’s The Feeling of Freedom commercial campaign, capturing the essence of movement, adventure, and comfort. Filmed at the stunning Kokopelli Trail Start in Fruita, Colorado, the commercial showcased her as an active runner, navigating the rugged mountain terrain effortlessly. Her performance highlighted the brand’s commitment to performance wear designed for endurance and freedom. Produced by Luke Adams and Kyle M’Sadoques of Story Real Studios, the campaign aired on Instagram and TikTok, reaching a wide audience with its visually striking and high-energy storytelling. Musa’s natural athleticism and on-screen presence helped bring the campaign to life, embodying the spirit of adventure that SHEATH represents.
Sheath Underwear
Sheath Underwear
Credits
Project Title: Sheath Underwear: The Feeling of Freedom
Project Campaign: TV Commercial
Project Company: Sheath Underwear
Director: Luke Adams
Cinematographer: Kyle M’Sadoques
Production: Story Real Studios LLC
Location: Kokopelli Trail Start, Fruita CO