While working for Jet Set Candy, Musa was personally invited by owner Nicole Parker King to step into the role of a commercial model for the brand’s Charm Necklace Collection. She modeled key pieces, including the Infinity Link Charm Necklace, Herringbone Chain, Paperclip Chain, Silver Paperclip Chain, and Gold Paperclip Chain, bringing the collection to life with elegance and style.
Jet Set Candy
Jet Set Candy
Her modeling work extended beyond traditional photoshoots, as she also created influencer content for the brand. She first shot on a rooftop at Jet Set Candy’s headquarters in Manhattan, NYC, capturing stunning visuals with the city skyline as a backdrop. She later participated in an in-studio shoot, showcasing the fine details of the jewelry. Additionally, Musa created two UGC-style influencer videos for Jet Set Candy’s social media, helping to enhance the brand’s digital presence with engaging, authentic content.
Credits
Project Title: Charm Necklace Collection
Project Campaign: TV Commercial, Content Creator
Project Company: Jet Set Candy
Director: Nicole Parker King
Cinematographer: Nicole Parker King
Production: Jet Set Candy, LLC
Location: New York, NY