Musa starred as the lead barista in Principal Financial Group’s Expert Behind the Expert commercial campaign, featuring legendary basketball coach John Calipari and renowned sports psychologist Dr. Bob Rotella. Filmed in a charming local coffee bar in Lexington, Kentucky, the commercial captured an engaging and insightful conversation between the two experts, with Musa seamlessly bringing warmth and authenticity to the scene. The campaign, produced by Mane Co, partnered with ESPN Creative Works and aired on national television surrounding the NCAA basketball season through March Madness. Her natural performance as the barista helped ground the commercial in a relatable, everyday setting, enhancing the storytelling and overall impact of the campaign.

Project Title: Expert Behind the Expert
Project Campaign: TV Commercial
Project Company: Principal Financial Group

Director/Cinematographer: Mane Co
Editor: ESPN Creative Services
Production: ESPN Creative Services

Mane Co (Website)
ESPN Creative Works (Website)
Principal Financial Group (Website)