Musa was selected as a commercial model to promote the launch of Grey Goose Altius at the Summer Lodge inside The St. Regis Aspen Resort. For the exclusive event, Grey Goose provided her with professional hair and makeup, along with a custom-fitted dress tailored specifically for the occasion.
Throughout the event, Musa played a key role in engaging with attendees, warmly greeting guests and speaking knowledgeably about Grey Goose Altius, ensuring an immersive brand experience. She also led consumer interaction touchpoints, guiding guests through the event’s activations, including a photo booth and interactive games designed to enhance the celebration. The evening was further elevated by a live performance from Eli & Fur, making the launch a memorable experience for all in attendance.